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Bacardi wanted to move away from something your granny guzzles to a drink your younger, cooler brother enjoys with his mates. From pitch win to the global launch of ‘Untameable since 1862’, we told the Bacardi family’s story of how true passion can never be tamed. 
OOH, Print & London 'Bat Infestation' Takeover.

Awards & Honours
Best Ads Print of the week

Produced at BETC London.
LR BACARDI   FLAG 48SHTLR BACARDI   FIRE 48SHTLR BACARDI   DANCER 48SHTLR BACARDI   BATS 48SHTbacardi5bacardi4bacardib12b13b4b9b10b1b2
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