Bacardi wanted to move away from something your granny guzzles to a drink your younger, cooler brother enjoys with his mates. From pitch win to the global launch of ‘Untameable since 1862’, we told the Bacardi family’s story of how true passion can never be tamed.
OOH, Print & London 'Bat Infestation' Takeover.
Awards & Honours
Best Ads Print of the week
Produced at BETC London.